The British Library were holding an exhibition on West Africa and to promote this they wanted to create a trailer. Copper Productions were approached to come up with the concept and direct the trailer.
The British Library were looking for something different, something that would catch people’s attention so we put together an idea that would do just that. We wanted to take away the usual shots of the exhibition, interviews with curators and cut down the length to around 60 seconds. We thought by putting a trailer together that gives people a glimpse of what to expect, this would excite and intrigue them, leading them to find out more and eventually booking tickets.
Client: British Library
Agency: DMS UK LTD